How or where can I improve my SEO?

seo analysis on a computer

As each day goes on and I spend my time improving this blog, I always think, ‘How or where can I improve my SEO?

There are so many areas of your blog that you can improve, not because you’ve done a poor job, but because there are ways of fully optimising your space to make it perform and rank better. We all want that, don’t we? That’s why I’m going to start with one way to improve your blog, and that’s how to optimise images.


I’m going to talk you through the simplest ways of optimising your images alone.

Other than the hundreds of words published in each post, the photography on this blog is equally as important as the quality of the content.

Since getting a new blog makeover, my site has become very visual – especially on the homepage.

Therefore, ensuring you optimise the images you upload from the get-go helps to make the blog run a little better.

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Size does matter

Have you ever visited a site, waited a couple of seconds, and the bloody thing still hasn’t finished fully loading? Yeah, that’s annoying.

One of the factors to this is the size of the images displayed on said site/blog. Decreasing the file size of your image will help reduce the page load speed, making for a happy site and visitor.

Be aware that when you reduce the file size, check the image quality on the site again, as this can reduce it from time to time. You don’t need the likes of Photoshop to be able to do this; head on over to free photo editing sites to get the job done!

6-Step Web Content Strategy

It’s essential to formulate a strategy for the management, creation and delivery of your web content.  Most of the information on the web makes developing a strategy seem like putting together a million-piece jigsaw with your eyes shut.  It doesn’t have to be so complicated.  There’s no need to get bogged down when it comes to making your plans. Use this simple 6-step content strategy, an easy-to-digest formula to help you understand what’s required to run a winning campaign.

Step 1  Commit

Make your commitment to content marketing.  The journey you are about to embark upon will use time, resources and money, and you must be prepared for the fact that you may not see immediate results.  Set your budget.  You need to prepare yourself and start to think like a publisher.

You must deliver fresh, useful editorial products to your audience; you are no longer merely selling products or services.  Get it right, and the results can be phenomenal, but you already know that or else you wouldn’t be reading this.

Step 2  Profile

Step 2 is perhaps the most crucial; it may require a lot of effort, but unless you determine the needs of your audience, you can’t provide what they want.  This is often more difficult and more involved than it first seems.  Create a customer profile, determine who your customers are, what they want, what motivates them and what type of content they’d find useful.

In other words, determine what their informational needs are.

Step 3  Goals

Define your content goals.  What do you want your audience to do?  Where do you want them to go?  What are the desired outcomes?  How will this be measured?  If you don’t clearly define the desired outcomes, you’ll find it difficult to measure performance and effectiveness.

Step 4  Create

In step 4 you start to turn your earlier efforts into a working project.  First, decide on the products and content mix.  Once you know what you want you can approach outside companies such as a freelance content writer, video marketer or graphic designer.  Alternatively, you can set up a team in-house.  If you are unsure about what types of content would work best or what’s available, now’s a great time to get some advice.

You will need to consider your budget limitations too.  As well as knowing what and who, you need to determine how much and how often.  Ensure you have a method in place to measure the success of your of your campaign at this stage.

Step 5  Deliver

You’ve formed your content based on your customer needs and have defined your desired outcomes.  Now it’s time to start publishing.  Once again, you may do it in-house or outsource publishing your carefully crafted content.  The nature of your web content will determine where it can be published.  Make sure you’re getting the most from your content.

Step 6  Measure

In steps 3 and 4, you defined specific goals for your content to measure its successfulness and put that into practice.  Measure everything you can but also evaluate the campaign’s success as a whole.  You may want to revisit steps 2 onwards, if you find certain elements within your mix didn’t work so well.