As each day goes on and I spend my time improving this blog, I always think, ‘How or where can I improve my SEO?’ There are so many areas of your blog that you can improve, not because you’ve done a poor job, but because there are ways of fully optimising your space to make it perform and rank better. We all want that, don’t we? That’s why I’m going to start with one way to improve your blog and that’s how to optimise images.
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I’m going to talk you through the simplest ways of optimising your images alone.
Other than the hundreds of words published in each post, the photography on this blog is equally as important as quality content. Since getting a new blog makeover, my site has become very visual – especially on the homepage. Therefore, ensuring you optimise images you upload from the get-go, helps to make the blog run a little better.
SEO Descriptive file names
When you import images from your camera, typically you’ll get an ugly slug of letters and numbers as your file name: i.e. 15487_F1.jpeg – eurgh. If you then save that file name as it is, then uploads onto the world wide web, Google is going to take one look at it and go, ‘What the fudge is that?’ You should be naming your image files in a way that describes them, as well as the content that’s in the post they are being used for: i.e. optimise-blog-photography.jpeg – this will give Google a clear indication of what the image is all about.
Side note: don’t go overboard. This isn’t an impressive post title we’re trying to create here, it’s still just a file name. Don’t go stuffing it with keywords thinking this will help you, and ideally, don’t have more than 5 words.
Rock that alt tag, girl!
Don’t know what an alt tag is? That doesn’t matter, because now you will. The alt tag is the ‘text alternative’ to an image you upload. If someone clicks through to your blog and an image struggles to load for whatever reason, the alt tag you submitted for the said image will be displayed instead. This gives users some vague knowledge of what the image would’ve been, so long as you optimise the alt tag correctly. Alt tags should be descriptive and keyword-rich. hell yeah! Again, make sure the text is relevant to the image and content in the post.
Size does matter
Have you ever visited a site, waited a couple of seconds and the bloody thing still hasn’t finished fully loading? Yeah, that’s annoying.
One of the factors to this is the size of the images displayed on said site/blog. Decreasing the file size of your image will help reduce the page load speed, which then makes for a happy site and a happy visitor.
Be aware that when you reduce the file size, to be sure to check the quality of the image on the site again as this can reduce it from time to time. You don’t need the likes of Photoshop to be able to do this, simply head on over to free photo editing sites to get the job done!